We pursue beauty.

Beauty is not a frill. We know how to engage and motivate people to dig deeper and take time to explore the intricacies of a visual data analysis. We deploy our rigorous methods to achieve the ideal balance between familiar visual motifs and unexpected aesthetics, a powerful combination that leverages studies on perception to trigger curiosity and interest, and creates indelible images in the minds of users.

We don't rely on standards.

Every situation is different, and every challenge brings infinite variables that cannot be reduced to cookie-cutter processes and solutions. We never bend design problems to what a tool can offer out of the box, or to a ready-made solution; we take advantage of standard visual solutions to quickly explore and assess a dataset, but we believe in applying core principles of data visualization when building custom solutions that are specifically designed for each situation.

We know data are not just numbers.

Numbers don’t mean anything by themselves; they don’t exist in a vacuum, but are a placeholder for something else: people, places, ideas, values. We always take into consideration what data stands for, and what it means for the people who will interact with it. We ask ourselves what numbers ultimately represent in a given context, and we build experiences that acknowledge and leverage this knowledge by bringing our users closer to the ideas represented by the quantitative and qualitative aspects of information.